Wednesday, September 30, 2009

Political Advertizing the in Philadelphia Market

One thing I will miss when I move back to San Jose is Philadelphia politics. Because of its proximity to DC, and the fact that it is a much more competitive state than California, make it a vastly more interesting place to watch politics.

Take for example the issue advocacy ads. The one running on MSNBC right now is one from Heath Care For America Now. The ad, which strikes me as overtly political, is actually from a 501c4 issue advocacy organization, the Health Care Action Network. Their key tag line is:

If Insurance Companies Win, You Lose.

Interestingly, no talk about a public option. They do not single out any politician or piece of legislation, but say “Call Congress….”.

Its a pretty good site. Its media rich, which makes it slow on my netbook, and they are using Google Analytics, which shows some sophistication.

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